eDreams born to be one of the best Online Travel Agencies in Spain.
This was the brand as it was knew in Spain, Italy, UK and France.
eDreams had the need to be international, to have a memorable and recognizable logo, and become the number 1 in travel, at least in Europe.
With the collaboration of the Brand agency “Morillas”, we created together the new Brand identity in the 2008.
eDreams is one of the best-known brands of the travel industry but not in all countries.
That’s why the need of exploring the following 3 concepts arose: Who we are, what we want and how do we want to be perceived.
The new Brand Strategy was created internally, among UX, Brand, Marketing and Product teams. With the final result, we generated the new guidelines, tone of voice and communication strategy in order to build a more techy-friendly brand and make the purchase process smoother and simpler.
After creating the group ODIGEO, the company exited to the stock market with the name of eDreams ODIGEO and needed to update the Brand identity to publicly show and state its leading and tech-savvy essence.
My team and I completely refreshed the look & feel, imagery, stationary, offices and website. All the collaterals, videos and offline communications were produced in alignment with the new brand concept called "Horizons".
Investors are one of the essential parts of the company and it’s vital to keep them well informed and to transmit them how solid, modern and reliable the brand is. Being eDreams a public company quoted on the Stock Exchange, results, reports, benchmarks, introduction videos and even offline events such as the Investir Day are shared quarterly.
I was in charge of leading and creating all the collaterals to keep the brand's level of perception always high.
As a member of No Day but Today (Theatre Production Company) I was in charge of the Creative Direction for 2 musical shows released in Barcelona. For both shows, I was responsible for the offline visual production, web creation, ticket purchase, Social Media and affiliate networks.
